Brian Anderson Presents
Everything you need to know about Google Analytics!
Thursday, May 10th
- 2PM Eastern
- 1PM Central
- 11AM Pacific
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Unit 1: Introducing Google Analytics
– Lesson 1: Why digital analytics?
– Lesson 2: How Google Analytics works
– Lesson 3: Google Analytics setup
– Lesson 4: How to set up views with filters
Unit 2: The Google Analytics layout
– Lesson 1: Navigating Google Analytics
– Lesson 2: Understanding overview reports
– Lesson 3: Understanding full reports
– Lesson 4: How to share reports
– Lesson 5: How to set up dashboards and shortcuts
Unit 3: Basic Reporting
– Lesson 1: Audience reports
– Lesson 2: Acquisition reports
– Lesson 3: Behavior reports
Unit 4: Basic Campaign and Conversion Tracking
-Lesson 1: Measuring Custom Campaigns
– Lesson 2: Tracking campaigns with the URL Builder
– Lesson 3: Using Goals to measure business objectives
– Lesson 4: Measuring AdWords campaigns
– Lesson 5: Course review and next steps