Brian Anderson Presents

Everything you need to know about Google Analytics! 

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Thursday, May 10th

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Unit 1: Introducing Google Analytics
– Lesson 1: Why digital analytics?
– Lesson 2: How Google Analytics works
– Lesson 3: Google Analytics setup
– Lesson 4: How to set up views with filters

Unit 2: The Google Analytics layout
– Lesson 1: Navigating Google Analytics
– Lesson 2: Understanding overview reports
– Lesson 3: Understanding full reports
– Lesson 4: How to share reports
– Lesson 5: How to set up dashboards and shortcuts

Unit 3: Basic Reporting
– Lesson 1: Audience reports
– Lesson 2: Acquisition reports
– Lesson 3: Behavior reports

Unit 4: Basic Campaign and Conversion Tracking
-Lesson 1: Measuring Custom Campaigns
– Lesson 2: Tracking campaigns with the URL Builder
– Lesson 3: Using Goals to measure business objectives
– Lesson 4: Measuring AdWords campaigns
– Lesson 5: Course review and next steps